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 CHA - PRESIDENT & CEO
Torre’s foundation with the hospitality industry started years ago with his family’s small motel business which consisted of two small independent properties. Today, this family business is now a thriving hotel management organization specializing in repositioning, operations and development. Torre brings to the table strong leadership qualities combined with an ability to accurately assess the competition and a unique understanding of market conditions. His leadership has made Lincoln Asset Management one of the Northwest’s largest management companies. Torre has been responsible for developing and implementing property repositioning strategies, managing new construction, remodeling projects, and overseeing all hotel operations. As president of Lincoln Asset Management, Torre is highly skilled at contract and franchise negotiations. His financial skills have been honed in the arena of hospitality banking by successfully facilitating numerous loan transactions with financial institutions for the purposes of buying, refinancing and developing hotels. Torre has a particular skill in assessing the competition and has an uncanny ability to analyze exactly what works and why. He uses that ability to reposition the properties to outperform their competition.
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