Headquartered in Portland, Oregon – Lincoln Asset Management is a privately owned hotel management firm with a reputation for progressive and successful property management. Torre Morgal, CEO, has developed a strong infrastructure of dedicated professionals - with extensive experience in hotel operations, sales and marketing, finance, technology, and capital management.

LAM provides turnkey, worry-free hotel management for property owners, overseeing the operation of each property through a competent and responsible General Manager. With a full range of resources and expertise, LAM ensures that each property operates in an efficient and effective manner while constantly monitoring bottom line results.

LAM is one of the top, independent management companies in the Northwest. Starting in 1988, Torre followed in his Grandfathers steps, Lloyd L Day, to create a company that in the last few years has grown exponentially. In 1989, Torre met Robert Burkette, a leading hotel broker who began a close friendship and mentoring relationship with Torre. Roberts long career in the hospitality industry included more than twenty years in top management positions with the Hyatt Corporation. Today, LAM is one of the top franchisers of the Choice Hotels International Flags and both Torre and his sister Nicole are serving as Governors within the Best Western franchise.

Achieve a higher level of profitability and guest service from every investment in hospitality. Rely on Lincoln Asset Management - one of the world's premier hotel management and ownership groups - to provide the competitive edge for superior performance. Call us at (503) 542-4761 to learn more about how our services may benefit you - or click here to contact us.